Perception of Fishing Rods

[Amber0]

Hey all!

 

I am an MBA student at St Catherine University and we are currently conducting some brand research on fishing rods in an effort to create a marketing plan for a local Minnesota custom rod brand.

 

If would be extremely beneficial if you could take a moment to rate your perception of a few popular fishing rod brands:

 

https://docs.google.com/forms/d/e/1FAIpQLScW6CoV-AQW42pNPa2DI84j1VtQcfsZQpVeXFNwkNQyOF8m8w/viewform?usp=sf_link

 

Thank you so much for your time!

[dutchboy II]

I did it for you Amber although just asking your questions might be easier for you.  Kinda questioning your method also. You say you want our perception but you never ask if the rods we selected (own) are custom built rods or off the shelf. I selected St. Croix for open water but they aren't custom, they are right off the rack.  Had Ugly Stick been a option I would have selected that also.

 

Let me help with your marketing plan.

 

1) Affordable pricing

2) Minimum 5 year warranty policy. 

 

Remember.......Huck Finn caught fish with a piece of twine tied to his big toe. Rods are all about marketing.

[Austin12345]

Yes I filled it out also but some of the rods are used for open water and Ice fishing like St Croix and Thorne Bros I think