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Fishing Research Paper/Resources?


Ranckenstuff

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Hi, working on a project for my university. The project involves implementing a marketing plan for a current manufacturer of fishing equipment.

In my case I chose G. Loomis as my company. Would anyone know of resources in which I could obtain information on marketing within the fishing field? ie (statistics, marketing strategies, surveys). Any help would be great.

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I may be able to help.
Call me at 507.202.0312
Catch'n
Dave Hoggard

------------------
Fishermen are catch-n on
Catch'n Tackle
For Bass, Walleye, Pike, Lakers, Trout, Panfish
Used by FishingMN Family

[This message has been edited by Catch'n (edited 07-27-2003).]

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I was actually going to look for you. I have seen your product and read your posts. I will call you tomorrow. Just looking for the basics, nothing too in depth.

[email protected]

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Rackenstuff,

You should do a search on the Census for the sportfishing industry. It will be huge for you!

JP

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Thanx Catch'n and JPZ, close to being finished. Great resources and pointers! I have learned a lot about the tackle industry!Perfect timing as I am going to the Angle tomorrow at 6 am ... u guys rock!!!!...

-Ranckenstuff

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The key thing with developing any marketing plan is to make it consistent. One of the key points is niche marketing.

For example, you say you want to target people who fish with products from this manufacturer. Keep in mind that bass fishermen think walleye fishermen are a little weird, and vice versa. There is a specific approach that will work with each sub-category that is better than trying to appeal to everyone.

It is far easier to sell a bass lure or rod to a bass fisherman that it is to sell no particular rod to some person that you do not know what they are interested in.

In marketing, specificity = success.

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I will share this with you...
I fashon my marketing after Berkley... now is Pure Fishing.
Having been "sponsored" by Berkley for 15 years, I have watched their tactics and success. They are a class act...
Packaging is #1 with them... no skimping.
Wholesale, Distributor, and Dealer levels to market products.
Sport show representation for dealers.
Publications to support products such as "Fishing Tackle Retailer" (which promotes products to dealers) and "Catch" (to aid in education to make fisher-kids).
Ambasator program / guide programs to get products "field tested" and promoted... adds creditability.
Advertizing in media... Al Lindner & In Fisherman made Trilene a house-hold name.
Sales force that is regional... a corp. salesman visits accounts on a regular basis.
Catch'n
Dave Hoggard

------------------
Fishermen are catch-n on
Catch'n Tackle
For Bass, Walleye, Pike, Lakers, Trout, Panfish
Used by FishingMN Family

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